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Rendezvous with Industry Leaders - Will Richmond

admin
By admin on July 11, 2017
Will Richmond, editor and publisher of VideoNuze, shares his take on the future challenges of programmatic video such as fraud and viewability, as well as the risks and implications of the shifts in video consumption on the future of the adtech industry. Read More

Tags: ad-tech, Blog, mobile video, monetization, monetize video, native video, programmatic advertising, Programmatic Video, publishers, video, video industry, videonuze, viewer experience, programmatic video technology, programmatic publishers, industry influencer, OTT Devices, viewability, video consumption, TV ad spend, OTT, ad spend

The Road to Dmexco – Part 3

admin
By admin on September 14, 2016
What has header bidding got to do with it? Outstream video advertising, known also as in-content or in-article, is trending heavily these days. Its popularity can be attributed to the seamless viewer experience, the contextual opportunity and its ability to generate revenue ... Read More

Tags: bidding, Blog, buffering, cedato, cpm, cpv, dmexco, forrester, header bidding, in-content, inventory, latency, mobile video, native video, outstream, pre-roll, programmatic, revenue, technology, video, video header bidding, viewer experience

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