Is it possible to smoothly transition from Flash to HTML5?

Debbie Meltzer
By Debbie Meltzer on December 21, 2016
See here a lead-up to IAB's technical recommendations.  July 2017,  the D-day for the total elimination of Flash recommenYouded by the IAB. The six months lead-up has been ear-marked as a critical phase-out period. Flash, the go-to-software for video and gaming content is ... Read More

Tags: Blog, cedato, Flash video, html5, iab, JS, VAST, video advertising, VPAID

Takeaways from VideoNuze Shift 2016

Dvir Doron
By Dvir Doron on December 6, 2016
  Cedato's Dvir Doron at VideoNuze Shift panel "One of the key takeaways from this year's summit was the consensus around how complex the programmatic video landscape has become. Making the best of it requires a multi-tier approach, combining direct deals, smart use of private ... Read More

Tags: Blog, cedato, Dvir Doron, header bidding, Programmatic Video, Shift, video advertising, video header bidding, videonuze

5 Key Video Advertising Trends to Shape 2017

Dvir Doron
By Dvir Doron on October 31, 2016
Video will remain the fastest growing segment of digital advertising. Cedato presents the key trends set to impact this massive industry in the coming year. Read More

Tags: Blog, Cross-channel, cross-screen, header bidding, innovation, mobile video, native video, outstream, programmatic, saas, TV, video, video advertising, video header bidding, VR

Going, going, gone! Getting ready for the post-flash era

Dvir Doron
By Dvir Doron on October 27, 2016
Chrome has been programmed to ignore Flash by the end of the year and Google is taking steps to unplug the Adobe player. Flash is being replaced with HTML5, a language that can run graphics without plug-ins and offer a safer, more efficient environment. At Cedato, we strolled ... Read More

Tags: Blog, cedato, cross-screen, flash, html5, mobile video, video, video advertising, video api, VPAID

The Road to Dmexco - Part 1

admin
By admin on August 11, 2016
Native video & header bidding to take center stage at Dmexco 2016 Read More

Tags: Blog, cedato, dmexco, header bidding, iab, monetization, native video, optimization, outstream, programmatic, video, video advertising

Why is Header Bidding Failing Video Advertising?

admin
By admin on August 9, 2016
Ron Dick, CEO, Cedato, discusses how marketers can overcome the pitfalls of video header bidding and increase customer engagement. Read More

Tags: Blog, header bidding, video, video advertising, video marketing, waterfall

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