The missing puzzle piece in Facebook’s header bidding

Dvir Doron
By Dvir Doron on March 23, 2017
Facebook’s recent announcement on the integration of header bidding into its Audience Network is noticeably missing a key consideration.  Read More

Tags: ad-tech, Blog, header bidding, monetization, native video, video, video header bidding, MWC17, Mobile world congress, facebook, facebook header bidding

MWC spotlight on Video

Dvir Doron
By Dvir Doron on March 1, 2017
Is the mobile economy embracing programmatic video? Read More

Tags: ad-tech, Blog, header bidding, monetization, native video, video, video header bidding, MWC17, Mobile world congress

Industry's 1st Video Header Bidding Infographics

Dvir Doron
By Dvir Doron on February 23, 2017
Read More

Tags: infographics, Server Side, ad-tech, Blog, header bidding, monetization, native video, video, video header bidding, RTB, Client Side

Making Sense of Video Header Bidding

Dvir Doron
By Dvir Doron on February 23, 2017
A guide to the evolution of modern programmatic video Read More

Tags: ad-tech, Blog, header bidding, monetization, native video, video, video header bidding

5 advantages of Ad-tech on SaaS vs. Rev. Share

Ron Dick
By Ron Dick on January 11, 2017
In a media announcement released in December, the ANA (Association of National Advertisers) declared that this year’s marketing word of the year, as chosen by its members, is… (drum roll)… TRANSPARENCY!  Transparency, or the lack of it, was abuzz across the media community, from ... Read More

Tags: ad-tech, Blog, Media agnostic, programmatic, publishers, revenue share, saas, Uncategorized, video

5 Key Video Advertising Trends to Shape 2017

Dvir Doron
By Dvir Doron on October 31, 2016
Video will remain the fastest growing segment of digital advertising. Cedato presents the key trends set to impact this massive industry in the coming year. Read More

Tags: Blog, Cross-channel, cross-screen, header bidding, innovation, mobile video, native video, outstream, programmatic, saas, TV, video, video advertising, video header bidding, VR

Going, going, gone! Getting ready for the post-flash era

Dvir Doron
By Dvir Doron on October 27, 2016
Chrome has been programmed to ignore Flash by the end of the year and Google is taking steps to unplug the Adobe player. Flash is being replaced with HTML5, a language that can run graphics without plug-ins and offer a safer, more efficient environment. At Cedato, we strolled ... Read More

Tags: Blog, cedato, cross-screen, flash, html5, mobile video, video, video advertising, video api, VPAID

Cedato welcomes new mobile video auto-play functionality on Android Chrome 53 and iOS 10 Safari

admin
By admin on October 6, 2016
Recent tweaks in Google Chrome 53 on Android and the launch of iOS 10 and the updated Safari browser have ushered in some welcoming changes in mobile video. Both Chrome and Safari are now enabling silent mobile video autoplay (while video with sounds will still require user ... Read More

Tags: android, autoplay, Blog, cedato, chrome, in place, ios10, marketers, mobile video, native video, operating system, programmatic, publishers, revenue, safari, video, video autoplay, video operating system, viewing experience

Post Dmexco insights

Dvir Doron
By Dvir Doron on September 21, 2016
Dmexco - the Mecca of ad-tech, rose like the Phoenix and disappeared after two days of media and marketing madness. Over 50,000 executives, marketers and techies raided Cologne, Germany, to pitch, connect and discover the latest and greatest in digital marketing and advertising. ... Read More

Tags: ad-tech, Blog, dmexco, header bidding, in-content, monetization, native video, video, video header bidding

The Road to Dmexco – Part 3

admin
By admin on September 14, 2016
What has header bidding got to do with it? Outstream video advertising, known also as in-content or in-article, is trending heavily these days. Its popularity can be attributed to the seamless viewer experience, the contextual opportunity and its ability to generate revenue ... Read More

Tags: bidding, Blog, buffering, cedato, cpm, cpv, dmexco, forrester, header bidding, in-content, inventory, latency, mobile video, native video, outstream, pre-roll, programmatic, revenue, technology, video, video header bidding, viewer experience

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