5 advantages of Ad-tech on SaaS vs. Rev. Share

Ron Dick
By Ron Dick on January 11, 2017
In a media announcement released in December, the ANA (Association of National Advertisers) declared that this year’s marketing word of the year, as chosen by its members, is… (drum roll)… TRANSPARENCY!  Transparency, or the lack of it, was abuzz across the media community, from ... Read More

Tags: ad-tech, Blog, Media agnostic, programmatic, publishers, revenue share, saas, Uncategorized, video

Will IAB Propel Vast 4.0 Into Mass Adoption?

Debbie Meltzer
By Debbie Meltzer on November 29, 2016
Will mass deployment of VAST 4.0 edge us closer to broadcast standards? Is this the ‘quantum leap’ we’ve been waiting for? Will the complexities crippling video disappear? And are we on the way to an improved eco-system? Read More

Tags: ad blocking, Blog, cedato, iab, Uncategorized, VAST 4.0, VPAID

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