The Road to Dmexco – Part 3

By admin on September 14, 2016
What has header bidding got to do with it? Outstream video advertising, known also as in-content or in-article, is trending heavily these days. Its popularity can be attributed to the seamless viewer experience, the contextual opportunity and its ability to generate revenue ... Read More

Tags: bidding, Blog, buffering, cedato, cpm, cpv, dmexco, forrester, header bidding, in-content, inventory, latency, mobile video, native video, outstream, pre-roll, programmatic, revenue, technology, video, video header bidding, viewer experience

The Road to Dmexco - Part 2

By admin on August 25, 2016
What’s surprisingly missing at Dmexco this year? Read More

Tags: Blog, digital advertising, dmexco, saas, technology, video

Cedato CEO speaks at Advertising Week EU

By admin on April 21, 2016
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Tags: Blog, cross-screen, linear consumption, technology

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