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To build or not to build? The publisher’s video monetization dilemma

Dvir Doron
By Dvir Doron on May 8, 2017
High profile publishers are increasingly calling the shots. Having the budgetary clout and in-house expertise, they are well positioned to secure increasingly better ad-tech solutions. The rest of the publisher market place including many powerful players, are not so fortunate. ... Read More

Tags: Programmatic tech stack, ad-tech, Blog, header bidding, monetization, monetize video, native video, programmatic advertising, Programmatic Video, publishers, video, programmatic video technology

Insights from Programmatic I/O San Francisco

Dvir Doron
By Dvir Doron on April 6, 2017
Members of our team, from the US and beyond have descended this week to San Francisco to connect face-to-face with friends and partners at Programmatic I/O. Read More

Tags: Programmatic tech stack, ad-tech, Blog, header bidding, monetization, native video, programmatic advertising, video, video header bidding, programmatic IO, #progio

7 publisher best practices for programmatic video growth

Dvir Doron
By Dvir Doron on March 29, 2017
The perception of programmatic video has changed dramatically over the past year. Cast into the bottom of the barrel, as a solution for unsold inventory, programmatic has evolved into a premier Marketplace for video transactions. Read More

Tags: Programmatic tech stack, ad-tech, Blog, header bidding, monetization, native video, programmatic advertising, video, video header bidding, programmatic IO

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