Rendezvous with Industry Leaders

admin
By admin on June 20, 2017
In an exclusive interview with Cedato, Sheryl Daija, Chief Strategy Officer of Mobile Marketing Association, shares her insights on the unique challenges of engaging mobile users through video advertising.  Read More

Tags: ad-tech, Blog, mobile video, monetization, monetize video, native video, programmatic advertising, Programmatic Video, publishers, video, video industry, videonuze, viewing experience, programmatic video technology, programmatic publishers, engaging mobile users, industry influencer, video strategy

Programmatic video future looking bright

Debbie Meltzer
By Debbie Meltzer on June 13, 2017
Programmatic video is growing faster than predicted Read More

Tags: Programmatic tech stack, ad-tech, Blog, header bidding, monetization, monetize video, native video, programmatic advertising, Programmatic Video, publishers, video, videonuze, programmatic video technology, private marketplace, publishers pmp, programmatic publishers

How can publishers make the most of Programmatic video within the Private Marketplace?

Yair Miranda
By Yair Miranda on May 17, 2017
It’s a chaotic scene in the publisher video marketplace; advertisers are demanding more transparency, market gorillas - Facebook and Google are flexing more muscle and delays in video ad delivery are driving down monetized video views. Nevertheless, video is everywhere and video ... Read More

Tags: Programmatic tech stack, ad-tech, Blog, header bidding, monetization, monetize video, native video, programmatic advertising, Programmatic Video, publishers, video, programmatic video technology, private marketplace, publishers pmp, programmatic publishers

To build or not to build? The publisher’s video monetization dilemma

Dvir Doron
By Dvir Doron on May 8, 2017
High profile publishers are increasingly calling the shots. Having the budgetary clout and in-house expertise, they are well positioned to secure increasingly better ad-tech solutions. The rest of the publisher market place including many powerful players, are not so fortunate. ... Read More

Tags: Programmatic tech stack, ad-tech, Blog, header bidding, monetization, monetize video, native video, programmatic advertising, Programmatic Video, publishers, video, programmatic video technology

Insights from Programmatic I/O San Francisco

Dvir Doron
By Dvir Doron on April 6, 2017
Members of our team, from the US and beyond have descended this week to San Francisco to connect face-to-face with friends and partners at Programmatic I/O. Read More

Tags: Programmatic tech stack, ad-tech, Blog, header bidding, monetization, native video, programmatic advertising, video, video header bidding, programmatic IO, #progio

7 publisher best practices for programmatic video growth

Dvir Doron
By Dvir Doron on March 29, 2017
The perception of programmatic video has changed dramatically over the past year. Cast into the bottom of the barrel, as a solution for unsold inventory, programmatic has evolved into a premier Marketplace for video transactions. Read More

Tags: Programmatic tech stack, ad-tech, Blog, header bidding, monetization, native video, programmatic advertising, video, video header bidding, programmatic IO

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