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How will AI transform programmatic video?

admin
By admin on August 22, 2017
Is the Artificial Intelligence (AI) narrative on track or are we being deliriously dosed on hype and marketing claptrap? Artificial Intelligence is changing the way we think of advertising technology. Increasingly, ad-tech companies are investing in AI to improve personal ... Read More

Tags: Programmatic tech stack, ad-tech, Blog, mobile video, monetization, outstream, outstream video, programmatic advertising, Programmatic Video, video, video header bidding, video player, smart video player, higher yield, native ads, programmatic video trends

Programmatic video: What's next?

admin
By admin on August 17, 2017
Programmatic video came a long way since its early days of painfully slow loading times and hit & miss campaigns. New transaction processes, advanced video header bidding, innovative player technology and new engaging formats contributed to its maturation. Read More

Tags: Programmatic tech stack, ad-tech, Blog, mobile video, monetization, native video, outstream, outstream video, programmatic advertising, Programmatic Video, video, video header bidding, video player, smart video player, higher yield, native ads, programmatic video trends

New Outstream video creates fresh revenue streams

Debbie Meltzer
By Debbie Meltzer on August 9, 2017
Emerging Outstream units and new ways to monetize them Outstream video has emerged as a powerful format. Hailed as the savior of the premium video glut, it provided a new way to expand video reach. And it promised higher monetization without the costs of creating custom content.  Read More

Tags: Programmatic tech stack, ad-tech, Blog, monetization, native video, outstream, outstream video, programmatic advertising, video, video header bidding, video player, VPAID, smart video player, higher yield, native ads

How to maximize revenue with the right video player

Yair Miranda
By Yair Miranda on July 25, 2017
What it takes to load, play and monetize The video player has come a long way. Ongoing improvements in standards, advanced integration and delivery technologies and the transition to html5 have all contributed to a spectacular leap in performance. And none too soon…  Read More

Tags: Programmatic tech stack, ad-tech, Blog, header bidding, monetization, native video, programmatic advertising, video, video header bidding, video player, VPAID, smart video player, higher yield

Rendezvous with Industry Leaders - Will Richmond

admin
By admin on July 11, 2017
Will Richmond, editor and publisher of VideoNuze, shares his take on the future challenges of programmatic video such as fraud and viewability, as well as the risks and implications of the shifts in video consumption on the future of the adtech industry. Read More

Tags: ad-tech, Blog, mobile video, monetization, monetize video, native video, programmatic advertising, Programmatic Video, publishers, video, video industry, videonuze, viewer experience, programmatic video technology, programmatic publishers, industry influencer, OTT Devices, viewability, video consumption, TV ad spend, OTT, ad spend

Spotlight on VPAID – Interactivity, measurement and beyond

Tomer Leicht
By Tomer Leicht on July 3, 2017
Almost every ad techie or data scientist shares horror stories about VPAID. VPAID affecting performance, VPAID triggering timeouts, VPAID leading to misuse. No matter how hard you try to engineer a fast-loading video, no matter how much energy is vested into its optimization, ... Read More

Tags: Programmatic tech stack, ad-tech, Blog, header bidding, monetization, native video, programmatic advertising, VAST 4.0, video, video header bidding, VPAID

Rendezvous with Industry Leaders- Sheryl Daija

admin
By admin on June 20, 2017
In an exclusive interview with Cedato, Sheryl Daija, Chief Strategy Officer of Mobile Marketing Association, shares her insights on the unique challenges of engaging mobile users through video advertising.  Read More

Tags: ad-tech, Blog, mobile video, monetization, monetize video, native video, programmatic advertising, Programmatic Video, publishers, video, video industry, videonuze, viewing experience, programmatic video technology, programmatic publishers, engaging mobile users, industry influencer, video strategy

Programmatic video future looking bright

Debbie Meltzer
By Debbie Meltzer on June 13, 2017
Programmatic video is growing faster than predicted Read More

Tags: Programmatic tech stack, ad-tech, Blog, header bidding, monetization, monetize video, native video, programmatic advertising, Programmatic Video, publishers, video, videonuze, programmatic video technology, private marketplace, publishers pmp, programmatic publishers

How can publishers make the most of Programmatic video within the Private Marketplace?

Yair Miranda
By Yair Miranda on May 17, 2017
It’s a chaotic scene in the publisher video marketplace; advertisers are demanding more transparency, market gorillas - Facebook and Google are flexing more muscle and delays in video ad delivery are driving down monetized video views. Nevertheless, video is everywhere and video ... Read More

Tags: Programmatic tech stack, ad-tech, Blog, header bidding, monetization, monetize video, native video, programmatic advertising, Programmatic Video, publishers, video, programmatic video technology, private marketplace, publishers pmp, programmatic publishers

To build or not to build? The publisher’s video monetization dilemma

Dvir Doron
By Dvir Doron on May 8, 2017
High profile publishers are increasingly calling the shots. Having the budgetary clout and in-house expertise, they are well positioned to secure increasingly better ad-tech solutions. The rest of the publisher market place including many powerful players, are not so fortunate. ... Read More

Tags: Programmatic tech stack, ad-tech, Blog, header bidding, monetization, monetize video, native video, programmatic advertising, Programmatic Video, publishers, video, programmatic video technology

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