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How will AI transform programmatic video?

admin
By admin on August 22, 2017
Is the Artificial Intelligence (AI) narrative on track or are we being deliriously dosed on hype and marketing claptrap? Artificial Intelligence is changing the way we think of advertising technology. Increasingly, ad-tech companies are investing in AI to improve personal ... Read More

Tags: Programmatic tech stack, ad-tech, Blog, mobile video, monetization, outstream, outstream video, programmatic advertising, Programmatic Video, video, video header bidding, video player, smart video player, higher yield, native ads, programmatic video trends

Programmatic video: What's next?

admin
By admin on August 17, 2017
Programmatic video came a long way since its early days of painfully slow loading times and hit & miss campaigns. New transaction processes, advanced video header bidding, innovative player technology and new engaging formats contributed to its maturation. Read More

Tags: Programmatic tech stack, ad-tech, Blog, mobile video, monetization, native video, outstream, outstream video, programmatic advertising, Programmatic Video, video, video header bidding, video player, smart video player, higher yield, native ads, programmatic video trends

New Outstream video creates fresh revenue streams

Debbie Meltzer
By Debbie Meltzer on August 9, 2017
Emerging Outstream units and new ways to monetize them Outstream video has emerged as a powerful format. Hailed as the savior of the premium video glut, it provided a new way to expand video reach. And it promised higher monetization without the costs of creating custom content.  Read More

Tags: Programmatic tech stack, ad-tech, Blog, monetization, native video, outstream, outstream video, programmatic advertising, video, video header bidding, video player, VPAID, smart video player, higher yield, native ads

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