5 Key Video Advertising Trends to Shape 2017

Dvir Doron
By Dvir Doron on October 31, 2016
Video will remain the fastest growing segment of digital advertising. Cedato presents the key trends set to impact this massive industry in the coming year. Read More

Tags: Blog, Cross-channel, cross-screen, header bidding, innovation, mobile video, native video, outstream, programmatic, saas, TV, video, video advertising, video header bidding, VR

The Road to Dmexco – Part 3

admin
By admin on September 14, 2016
What has header bidding got to do with it? Outstream video advertising, known also as in-content or in-article, is trending heavily these days. Its popularity can be attributed to the seamless viewer experience, the contextual opportunity and its ability to generate revenue ... Read More

Tags: bidding, Blog, buffering, cedato, cpm, cpv, dmexco, forrester, header bidding, in-content, inventory, latency, mobile video, native video, outstream, pre-roll, programmatic, revenue, technology, video, video header bidding, viewer experience

The Road to Dmexco - Part 1

admin
By admin on August 11, 2016
Native video & header bidding to take center stage at Dmexco 2016 Read More

Tags: Blog, cedato, dmexco, header bidding, iab, monetization, native video, optimization, outstream, programmatic, video, video advertising

The Road to Programmatic Native Video

admin
By admin on July 6, 2016
Remember those days when programmatic and native video inhabited two separate sides of the planet? Well, technology is finally bridging the gap. Finally, we’re able to integrate a programmatic process with native video Read More

Tags: Blog, header bidding, native video, outstream, programmatic, video industry, videonuze, waterfall

Introducing Cedato's Open Video API and Native Showcase

admin
By admin on June 8, 2016
The Open Video API, combined with our unique hybrid video header bidding technology, creates new native video viewing experiences and draws the utmost value from every impression Read More

Tags: Blog, corner ads, expandable, header bidding, hybrid, in-content, interstitial, latency, masthead, native video, operating system, outstream, parallax, persistent, showcase, sidebar, video api, viewing experiences, yield

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