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Rendezvous with Industry Leaders - Will Richmond

admin
By admin on July 11, 2017
Will Richmond, editor and publisher of VideoNuze, shares his take on the future challenges of programmatic video such as fraud and viewability, as well as the risks and implications of the shifts in video consumption on the future of the adtech industry. Read More

Tags: ad-tech, Blog, mobile video, monetization, monetize video, native video, programmatic advertising, Programmatic Video, publishers, video, video industry, videonuze, viewer experience, programmatic video technology, programmatic publishers, industry influencer, OTT Devices, viewability, video consumption, TV ad spend, OTT, ad spend

Rendezvous with Industry Leaders- Sheryl Daija

admin
By admin on June 20, 2017
In an exclusive interview with Cedato, Sheryl Daija, Chief Strategy Officer of Mobile Marketing Association, shares her insights on the unique challenges of engaging mobile users through video advertising.  Read More

Tags: ad-tech, Blog, mobile video, monetization, monetize video, native video, programmatic advertising, Programmatic Video, publishers, video, video industry, videonuze, viewing experience, programmatic video technology, programmatic publishers, engaging mobile users, industry influencer, video strategy

Programmatic video future looking bright

Debbie Meltzer
By Debbie Meltzer on June 13, 2017
Programmatic video is growing faster than predicted Read More

Tags: Programmatic tech stack, ad-tech, Blog, header bidding, monetization, monetize video, native video, programmatic advertising, Programmatic Video, publishers, video, videonuze, programmatic video technology, private marketplace, publishers pmp, programmatic publishers

How can publishers make the most of Programmatic video within the Private Marketplace?

Yair Miranda
By Yair Miranda on May 17, 2017
It’s a chaotic scene in the publisher video marketplace; advertisers are demanding more transparency, market gorillas - Facebook and Google are flexing more muscle and delays in video ad delivery are driving down monetized video views. Nevertheless, video is everywhere and video ... Read More

Tags: Programmatic tech stack, ad-tech, Blog, header bidding, monetization, monetize video, native video, programmatic advertising, Programmatic Video, publishers, video, programmatic video technology, private marketplace, publishers pmp, programmatic publishers

To build or not to build? The publisher’s video monetization dilemma

Dvir Doron
By Dvir Doron on May 8, 2017
High profile publishers are increasingly calling the shots. Having the budgetary clout and in-house expertise, they are well positioned to secure increasingly better ad-tech solutions. The rest of the publisher market place including many powerful players, are not so fortunate. ... Read More

Tags: Programmatic tech stack, ad-tech, Blog, header bidding, monetization, monetize video, native video, programmatic advertising, Programmatic Video, publishers, video, programmatic video technology

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