The Road to Dmexco – Part 3

admin
By admin on September 14, 2016
What has header bidding got to do with it? Outstream video advertising, known also as in-content or in-article, is trending heavily these days. Its popularity can be attributed to the seamless viewer experience, the contextual opportunity and its ability to generate revenue ... Read More

Tags: bidding, Blog, buffering, cedato, cpm, cpv, dmexco, forrester, header bidding, in-content, inventory, latency, mobile video, native video, outstream, pre-roll, programmatic, revenue, technology, video, video header bidding, viewer experience

Introducing Cedato's Open Video API and Native Showcase

admin
By admin on June 8, 2016
The Open Video API, combined with our unique hybrid video header bidding technology, creates new native video viewing experiences and draws the utmost value from every impression Read More

Tags: Blog, corner ads, expandable, header bidding, hybrid, in-content, interstitial, latency, masthead, native video, operating system, outstream, parallax, persistent, showcase, sidebar, video api, viewing experiences, yield

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