Is it possible to smoothly transition from Flash to HTML5?

Debbie Meltzer
By Debbie Meltzer on December 21, 2016
See here a lead-up to IAB's technical recommendations.  July 2017,  the D-day for the total elimination of Flash recommenYouded by the IAB. The six months lead-up has been ear-marked as a critical phase-out period. Flash, the go-to-software for video and gaming content is ... Read More

Tags: Blog, cedato, Flash video, html5, iab, JS, VAST, video advertising, VPAID

Takeaways from VideoNuze Shift 2016

Dvir Doron
By Dvir Doron on December 6, 2016
  Cedato's Dvir Doron at VideoNuze Shift panel "One of the key takeaways from this year's summit was the consensus around how complex the programmatic video landscape has become. Making the best of it requires a multi-tier approach, combining direct deals, smart use of private ... Read More

Tags: Blog, cedato, Dvir Doron, header bidding, Programmatic Video, Shift, video advertising, video header bidding, videonuze

Will IAB Propel Vast 4.0 Into Mass Adoption?

Debbie Meltzer
By Debbie Meltzer on November 29, 2016
Will mass deployment of VAST 4.0 edge us closer to broadcast standards? Is this the ‘quantum leap’ we’ve been waiting for? Will the complexities crippling video disappear? And are we on the way to an improved eco-system? Read More

Tags: ad blocking, Blog, cedato, iab, Uncategorized, VAST 4.0, VPAID

Going, going, gone! Getting ready for the post-flash era

Dvir Doron
By Dvir Doron on October 27, 2016
Chrome has been programmed to ignore Flash by the end of the year and Google is taking steps to unplug the Adobe player. Flash is being replaced with HTML5, a language that can run graphics without plug-ins and offer a safer, more efficient environment. At Cedato, we strolled ... Read More

Tags: Blog, cedato, cross-screen, flash, html5, mobile video, video, video advertising, video api, VPAID

Cedato welcomes new mobile video auto-play functionality on Android Chrome 53 and iOS 10 Safari

admin
By admin on October 6, 2016
Recent tweaks in Google Chrome 53 on Android and the launch of iOS 10 and the updated Safari browser have ushered in some welcoming changes in mobile video. Both Chrome and Safari are now enabling silent mobile video autoplay (while video with sounds will still require user ... Read More

Tags: android, autoplay, Blog, cedato, chrome, in place, ios10, marketers, mobile video, native video, operating system, programmatic, publishers, revenue, safari, video, video autoplay, video operating system, viewing experience

The Road to Dmexco – Part 3

admin
By admin on September 14, 2016
What has header bidding got to do with it? Outstream video advertising, known also as in-content or in-article, is trending heavily these days. Its popularity can be attributed to the seamless viewer experience, the contextual opportunity and its ability to generate revenue ... Read More

Tags: bidding, Blog, buffering, cedato, cpm, cpv, dmexco, forrester, header bidding, in-content, inventory, latency, mobile video, native video, outstream, pre-roll, programmatic, revenue, technology, video, video header bidding, viewer experience

The Road to Dmexco - Part 1

admin
By admin on August 11, 2016
Native video & header bidding to take center stage at Dmexco 2016 Read More

Tags: Blog, cedato, dmexco, header bidding, iab, monetization, native video, optimization, outstream, programmatic, video, video advertising

Cedato Tops the List of Best Video Players for Monetization

admin
By admin on July 20, 2016
AdNgin recently posted a deep comparative article covering the leading video platforms for monetization, placing Cedato on top of the list. Read More

Tags: adngin, Blog, cedato, flash, html5, monetization, video, video player

Cedato Dinner-Cruise Mixer – What a Blast!

Ron Dick
By Ron Dick on June 15, 2016
The Cedato Cruise Mixer, staged across the banks of New York in a grand yacht, was hailed a huge success. Read More

Tags: Blog, cedato, mixer, networking, new york

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