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Insights from Programmatic I/O San Francisco

Dvir Doron
By Dvir Doron on April 6, 2017
Members of our team, from the US and beyond have descended this week to San Francisco to connect face-to-face with friends and partners at Programmatic I/O. Read More

Tags: Programmatic tech stack, ad-tech, Blog, header bidding, monetization, native video, programmatic advertising, video, video header bidding, programmatic IO, #progio

7 publisher best practices for programmatic video growth

Dvir Doron
By Dvir Doron on March 29, 2017
The perception of programmatic video has changed dramatically over the past year. Cast into the bottom of the barrel, as a solution for unsold inventory, programmatic has evolved into a premier Marketplace for video transactions. Read More

Tags: Programmatic tech stack, ad-tech, Blog, header bidding, monetization, native video, programmatic advertising, video, video header bidding, programmatic IO

The missing puzzle piece in Facebook’s header bidding

Dvir Doron
By Dvir Doron on March 23, 2017
Facebook’s recent announcement on the integration of header bidding into its Audience Network is noticeably missing a key consideration.  Read More

Tags: ad-tech, Blog, header bidding, monetization, native video, video, video header bidding, MWC17, Mobile world congress, facebook, facebook header bidding

MWC spotlight on Video

Dvir Doron
By Dvir Doron on March 1, 2017
Is the mobile economy embracing programmatic video? Read More

Tags: ad-tech, Blog, header bidding, monetization, native video, video, video header bidding, MWC17, Mobile world congress

Industry's 1st Video Header Bidding Infographics

Dvir Doron
By Dvir Doron on February 23, 2017
Read More

Tags: infographics, Server Side, ad-tech, Blog, header bidding, monetization, native video, video, video header bidding, RTB, Client Side

Making Sense of Video Header Bidding

Dvir Doron
By Dvir Doron on February 23, 2017
A guide to the evolution of modern programmatic video Read More

Tags: ad-tech, Blog, header bidding, monetization, native video, video, video header bidding

How does your programmatic video technology stack up?

Ron Dick
By Ron Dick on February 2, 2017
Part 1 in our series of key issues for building your video tech-stack In our programmatic video series we compiled for you a host of setup and run issues to consider when planning and assembling a video ad-tech stack.  Our goal is to navigate you through the process, simplify it ... Read More

Tags: Programmatic tech stack, Blog, header bidding, Programmatic Video, video header bidding, programmatic video technology, programmatic technology stack, video tech stack

5 advantages of Ad-tech on SaaS vs. Rev. Share

Ron Dick
By Ron Dick on January 11, 2017
In a media announcement released in December, the ANA (Association of National Advertisers) declared that this year’s marketing word of the year, as chosen by its members, is… (drum roll)… TRANSPARENCY!  Transparency, or the lack of it, was abuzz across the media community, from ... Read More

Tags: ad-tech, Blog, Media agnostic, programmatic, publishers, revenue share, saas, Uncategorized, video

Is it possible to smoothly transition from Flash to HTML5?

Debbie Meltzer
By Debbie Meltzer on December 21, 2016
See here a lead-up to IAB's technical recommendations.  July 2017,  the D-day for the total elimination of Flash recommenYouded by the IAB. The six months lead-up has been ear-marked as a critical phase-out period. Flash, the go-to-software for video and gaming content is ... Read More

Tags: Blog, cedato, Flash video, html5, iab, JS, VAST, video advertising, VPAID

Takeaways from VideoNuze Shift 2016

Dvir Doron
By Dvir Doron on December 6, 2016
  Cedato's Dvir Doron at VideoNuze Shift panel "One of the key takeaways from this year's summit was the consensus around how complex the programmatic video landscape has become. Making the best of it requires a multi-tier approach, combining direct deals, smart use of private ... Read More

Tags: Blog, cedato, Dvir Doron, header bidding, Programmatic Video, Shift, video advertising, video header bidding, videonuze

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