The missing puzzle piece in Facebook’s header bidding

Dvir Doron
By Dvir Doron on March 23, 2017
Facebook’s recent announcement on the integration of header bidding into its Audience Network is noticeably missing a key consideration.  Read More

Tags: ad-tech, Blog, header bidding, monetization, native video, video, video header bidding, MWC17, Mobile world congress, facebook, facebook header bidding

MWC spotlight on Video

Dvir Doron
By Dvir Doron on March 1, 2017
Is the mobile economy embracing programmatic video? Read More

Tags: ad-tech, Blog, header bidding, monetization, native video, video, video header bidding, MWC17, Mobile world congress

Industry's 1st Video Header Bidding Infographics

Dvir Doron
By Dvir Doron on February 23, 2017
Read More

Tags: infographics, Server Side, ad-tech, Blog, header bidding, monetization, native video, video, video header bidding, RTB, Client Side

Making Sense of Video Header Bidding

Dvir Doron
By Dvir Doron on February 23, 2017
A guide to the evolution of modern programmatic video Read More

Tags: ad-tech, Blog, header bidding, monetization, native video, video, video header bidding

How does your programmatic video technology stack up?

Ron Dick
By Ron Dick on February 2, 2017
Part 1 in our series of key issues for building your video tech-stack In our programmatic video series we compiled for you a host of setup and run issues to consider when planning and assembling a video ad-tech stack.  Our goal is to navigate you through the process, simplify it ... Read More

Tags: Programmatic tech stack, Blog, header bidding, Programmatic Video, video header bidding, programmatic video technology, programmatic technology stack, video tech stack

5 advantages of Ad-tech on SaaS vs. Rev. Share

Ron Dick
By Ron Dick on January 11, 2017
In a media announcement released in December, the ANA (Association of National Advertisers) declared that this year’s marketing word of the year, as chosen by its members, is… (drum roll)… TRANSPARENCY!  Transparency, or the lack of it, was abuzz across the media community, from ... Read More

Tags: ad-tech, Blog, Media agnostic, programmatic, publishers, revenue share, saas, Uncategorized, video

Is it possible to smoothly transition from Flash to HTML5?

Debbie Meltzer
By Debbie Meltzer on December 21, 2016
See here a lead-up to IAB's technical recommendations.  July 2017,  the D-day for the total elimination of Flash recommenYouded by the IAB. The six months lead-up has been ear-marked as a critical phase-out period. Flash, the go-to-software for video and gaming content is ... Read More

Tags: Blog, cedato, Flash video, html5, iab, JS, VAST, video advertising, VPAID

Takeaways from VideoNuze Shift 2016

Dvir Doron
By Dvir Doron on December 6, 2016
  Cedato's Dvir Doron at VideoNuze Shift panel "One of the key takeaways from this year's summit was the consensus around how complex the programmatic video landscape has become. Making the best of it requires a multi-tier approach, combining direct deals, smart use of private ... Read More

Tags: Blog, cedato, Dvir Doron, header bidding, Programmatic Video, Shift, video advertising, video header bidding, videonuze

Will IAB Propel Vast 4.0 Into Mass Adoption?

Debbie Meltzer
By Debbie Meltzer on November 29, 2016
Will mass deployment of VAST 4.0 edge us closer to broadcast standards? Is this the ‘quantum leap’ we’ve been waiting for? Will the complexities crippling video disappear? And are we on the way to an improved eco-system? Read More

Tags: ad blocking, Blog, cedato, iab, Uncategorized, VAST 4.0, VPAID

What Happened at Video Advertising Trends 2017 Conference?

Dvir Doron
By Dvir Doron on November 17, 2016
Our very own Dvir Doron, CMO, Cedato shared his 2017 industry predictions and insights with some 300 attendees in the audience.This week our team at Cedato attended Video Trends 2017 in downtown Tel Aviv. Being a video technology hub, there was an impressive turn-out of young ... Read More

Tags: Blog

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