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Insights from Programmatic I/O San Francisco

Dvir Doron
By Dvir Doron on April 6, 2017
Members of our team, from the US and beyond have descended this week to San Francisco to connect face-to-face with friends and partners at Programmatic I/O. Read More

Tags: Programmatic tech stack, ad-tech, Blog, header bidding, monetization, native video, programmatic advertising, video, video header bidding, programmatic IO, #progio

7 publisher best practices for programmatic video growth

Dvir Doron
By Dvir Doron on March 29, 2017
The perception of programmatic video has changed dramatically over the past year. Cast into the bottom of the barrel, as a solution for unsold inventory, programmatic has evolved into a premier Marketplace for video transactions. Read More

Tags: Programmatic tech stack, ad-tech, Blog, header bidding, monetization, native video, programmatic advertising, video, video header bidding, programmatic IO

The missing puzzle piece in Facebook’s header bidding

Dvir Doron
By Dvir Doron on March 23, 2017
Facebook’s recent announcement on the integration of header bidding into its Audience Network is noticeably missing a key consideration.  Read More

Tags: ad-tech, Blog, header bidding, monetization, native video, video, video header bidding, MWC17, Mobile world congress, facebook, facebook header bidding

MWC spotlight on Video

Dvir Doron
By Dvir Doron on March 1, 2017
Is the mobile economy embracing programmatic video? Read More

Tags: ad-tech, Blog, header bidding, monetization, native video, video, video header bidding, MWC17, Mobile world congress

Industry's 1st Video Header Bidding Infographics

Dvir Doron
By Dvir Doron on February 23, 2017
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Tags: infographics, Server Side, ad-tech, Blog, header bidding, monetization, native video, video, video header bidding, RTB, Client Side

Making Sense of Video Header Bidding

Dvir Doron
By Dvir Doron on February 23, 2017
A guide to the evolution of modern programmatic video Read More

Tags: ad-tech, Blog, header bidding, monetization, native video, video, video header bidding

5 advantages of Ad-tech on SaaS vs. Rev. Share

Ron Dick
By Ron Dick on January 11, 2017
In a media announcement released in December, the ANA (Association of National Advertisers) declared that this year’s marketing word of the year, as chosen by its members, is… (drum roll)… TRANSPARENCY!  Transparency, or the lack of it, was abuzz across the media community, from ... Read More

Tags: ad-tech, Blog, Media agnostic, programmatic, publishers, revenue share, saas, Uncategorized, video

Post Dmexco insights

Dvir Doron
By Dvir Doron on September 21, 2016
Dmexco - the Mecca of ad-tech, rose like the Phoenix and disappeared after two days of media and marketing madness. Over 50,000 executives, marketers and techies raided Cologne, Germany, to pitch, connect and discover the latest and greatest in digital marketing and advertising. ... Read More

Tags: ad-tech, Blog, dmexco, header bidding, in-content, monetization, native video, video, video header bidding

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