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Programmatic video: What's next?

By admin on August 17, 2017

Programmatic video came a long way since its early days of painfully slow loading times and hit & miss campaigns. New transaction processes, advanced video header bidding, innovative player technology and new engaging formats contributed to its maturation.

Still, technology glitches and industry standard gaps continue to plague the field. Despite the challenges, the future looks bright for programmatic video. See what milestones have been reached and what's next for programmatic video.

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Tags: Programmatic tech stack, ad-tech, Blog, mobile video, monetization, native video, outstream, outstream video, programmatic advertising, Programmatic Video, video, video header bidding, video player, smart video player, higher yield, native ads, programmatic video trends

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