5 Key Video Advertising Trends to Shape 2017

Dvir Doron
By Dvir Doron on October 31, 2016
Video will remain the fastest growing segment of digital advertising. Cedato presents the key trends set to impact this massive industry in the coming year. Read More

Tags: Blog, Cross-channel, cross-screen, header bidding, innovation, mobile video, native video, outstream, programmatic, saas, TV, video, video advertising, video header bidding, VR

Going, going, gone! Getting ready for the post-flash era

Dvir Doron
By Dvir Doron on October 27, 2016
Chrome has been programmed to ignore Flash by the end of the year and Google is taking steps to unplug the Adobe player. Flash is being replaced with HTML5, a language that can run graphics without plug-ins and offer a safer, more efficient environment. At Cedato, we strolled ... Read More

Tags: Blog, cedato, cross-screen, flash, html5, mobile video, video, video advertising, video api, VPAID

Cedato welcomes new mobile video auto-play functionality on Android Chrome 53 and iOS 10 Safari

admin
By admin on October 6, 2016
Recent tweaks in Google Chrome 53 on Android and the launch of iOS 10 and the updated Safari browser have ushered in some welcoming changes in mobile video. Both Chrome and Safari are now enabling silent mobile video autoplay (while video with sounds will still require user ... Read More

Tags: android, autoplay, Blog, cedato, chrome, in place, ios10, marketers, mobile video, native video, operating system, programmatic, publishers, revenue, safari, video, video autoplay, video operating system, viewing experience

Post Dmexco insights

Dvir Doron
By Dvir Doron on September 21, 2016
Dmexco - the Mecca of ad-tech, rose like the Phoenix and disappeared after two days of media and marketing madness. Over 50,000 executives, marketers and techies raided Cologne, Germany, to pitch, connect and discover the latest and greatest in digital marketing and advertising. ... Read More

Tags: ad-tech, Blog, dmexco, header bidding, in-content, monetization, native video, video, video header bidding

The Road to Dmexco – Part 3

admin
By admin on September 14, 2016
What has header bidding got to do with it? Outstream video advertising, known also as in-content or in-article, is trending heavily these days. Its popularity can be attributed to the seamless viewer experience, the contextual opportunity and its ability to generate revenue ... Read More

Tags: bidding, Blog, buffering, cedato, cpm, cpv, dmexco, forrester, header bidding, in-content, inventory, latency, mobile video, native video, outstream, pre-roll, programmatic, revenue, technology, video, video header bidding, viewer experience

The Road to Dmexco - Part 2

admin
By admin on August 25, 2016
What’s surprisingly missing at Dmexco this year? Read More

Tags: Blog, digital advertising, dmexco, saas, technology, video

The Road to Dmexco - Part 1

admin
By admin on August 11, 2016
Native video & header bidding to take center stage at Dmexco 2016 Read More

Tags: Blog, cedato, dmexco, header bidding, iab, monetization, native video, optimization, outstream, programmatic, video, video advertising

Why is Header Bidding Failing Video Advertising?

admin
By admin on August 9, 2016
Ron Dick, CEO, Cedato, discusses how marketers can overcome the pitfalls of video header bidding and increase customer engagement. Read More

Tags: Blog, header bidding, video, video advertising, video marketing, waterfall

Cedato Tops the List of Best Video Players for Monetization

admin
By admin on July 20, 2016
AdNgin recently posted a deep comparative article covering the leading video platforms for monetization, placing Cedato on top of the list. Read More

Tags: adngin, Blog, cedato, flash, html5, monetization, video, video player

Mobile Video as the New Growth Engine (Mobile Beach Summit Presentation Video)

admin
By admin on July 6, 2016
We were proud to have the opportunity to speak about Mobile Video as the New Growth Engine at the Mobile Beach Conference in Odessa, one of the largest mobile marketing events in Eastern Europe. Thank you Clickky for the opportunity. Read More

Tags: Blog, mobile video, video

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