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Tomer Leicht

Tomer Leicht

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Spotlight on VPAID – Interactivity, measurement and beyond

Tomer Leicht
By Tomer Leicht on July 3, 2017
Almost every ad techie or data scientist shares horror stories about VPAID. VPAID affecting performance, VPAID triggering timeouts, VPAID leading to misuse. No matter how hard you try to engineer a fast-loading video, no matter how much energy is vested into its optimization, ... Read More

Tags: Programmatic tech stack, ad-tech, Blog, header bidding, monetization, native video, programmatic advertising, VAST 4.0, video, video header bidding, VPAID

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