Dvir Doron

Dvir Doron

Recent Posts

The missing puzzle piece in Facebook’s header bidding

Dvir Doron
By Dvir Doron on March 23, 2017
Facebook’s recent announcement on the integration of header bidding into its Audience Network is noticeably missing a key consideration.  Read More

Tags: ad-tech, Blog, header bidding, monetization, native video, video, video header bidding, MWC17, Mobile world congress, facebook, facebook header bidding

MWC spotlight on Video

Dvir Doron
By Dvir Doron on March 1, 2017
Is the mobile economy embracing programmatic video? Read More

Tags: ad-tech, Blog, header bidding, monetization, native video, video, video header bidding, MWC17, Mobile world congress

Industry's 1st Video Header Bidding Infographics

Dvir Doron
By Dvir Doron on February 23, 2017
Read More

Tags: infographics, Server Side, ad-tech, Blog, header bidding, monetization, native video, video, video header bidding, RTB, Client Side

Making Sense of Video Header Bidding

Dvir Doron
By Dvir Doron on February 23, 2017
A guide to the evolution of modern programmatic video Read More

Tags: ad-tech, Blog, header bidding, monetization, native video, video, video header bidding

Takeaways from VideoNuze Shift 2016

Dvir Doron
By Dvir Doron on December 6, 2016
  Cedato's Dvir Doron at VideoNuze Shift panel "One of the key takeaways from this year's summit was the consensus around how complex the programmatic video landscape has become. Making the best of it requires a multi-tier approach, combining direct deals, smart use of private ... Read More

Tags: Blog, cedato, Dvir Doron, header bidding, Programmatic Video, Shift, video advertising, video header bidding, videonuze

What Happened at Video Advertising Trends 2017 Conference?

Dvir Doron
By Dvir Doron on November 17, 2016
Our very own Dvir Doron, CMO, Cedato shared his 2017 industry predictions and insights with some 300 attendees in the audience.This week our team at Cedato attended Video Trends 2017 in downtown Tel Aviv. Being a video technology hub, there was an impressive turn-out of young ... Read More

Tags: Blog

5 Key Video Advertising Trends to Shape 2017

Dvir Doron
By Dvir Doron on October 31, 2016
Video will remain the fastest growing segment of digital advertising. Cedato presents the key trends set to impact this massive industry in the coming year. Read More

Tags: Blog, Cross-channel, cross-screen, header bidding, innovation, mobile video, native video, outstream, programmatic, saas, TV, video, video advertising, video header bidding, VR

Going, going, gone! Getting ready for the post-flash era

Dvir Doron
By Dvir Doron on October 27, 2016
Chrome has been programmed to ignore Flash by the end of the year and Google is taking steps to unplug the Adobe player. Flash is being replaced with HTML5, a language that can run graphics without plug-ins and offer a safer, more efficient environment. At Cedato, we strolled ... Read More

Tags: Blog, cedato, cross-screen, flash, html5, mobile video, video, video advertising, video api, VPAID

Post Dmexco insights

Dvir Doron
By Dvir Doron on September 21, 2016
Dmexco - the Mecca of ad-tech, rose like the Phoenix and disappeared after two days of media and marketing madness. Over 50,000 executives, marketers and techies raided Cologne, Germany, to pitch, connect and discover the latest and greatest in digital marketing and advertising. ... Read More

Tags: ad-tech, Blog, dmexco, header bidding, in-content, monetization, native video, video, video header bidding

VideoNuze Ad Summit - The Road Ahead for Programmatic Video and TV

Dvir Doron
By Dvir Doron on June 15, 2016
The 6th annual VideoNuze Ad Summit, sponsored by Cedato was a huge success. CEO and founder Ron Dick shared his insights on The Road Ahead for Programmatic Video and TV and the big opportunities it entails. Ron reached out to over 450 industry leading participants during a panel ... Read More

Tags: ad summit, Blog, native video, videonuze

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