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Recent Posts

Rendezvous with Industry Leader - Lauren Fisher

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By admin on August 28, 2017
Shares a publishers' perspective on what's next for programmatic video trends, what role will brand safety play in the mid-sized publishers programmatic landscape, as well as what are the key factors a publisher needs to take into account when deciding how to utilize video ads. Read More

Tags: ad-tech, Blog, monetization, monetize video, native video, programmatic advertising, Programmatic Video, publishers, video, video industry, viewing experience, programmatic video technology, programmatic publishers, industry influencer, video strategy, mid-size publishers, brand safety

How will AI transform programmatic video?

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By admin on August 22, 2017
Is the Artificial Intelligence (AI) narrative on track or are we being deliriously dosed on hype and marketing claptrap? Artificial Intelligence is changing the way we think of advertising technology. Increasingly, ad-tech companies are investing in AI to improve personal ... Read More

Tags: Programmatic tech stack, ad-tech, Blog, mobile video, monetization, outstream, outstream video, programmatic advertising, Programmatic Video, video, video header bidding, video player, smart video player, higher yield, native ads, programmatic video trends

Programmatic video: What's next?

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By admin on August 17, 2017
Programmatic video came a long way since its early days of painfully slow loading times and hit & miss campaigns. New transaction processes, advanced video header bidding, innovative player technology and new engaging formats contributed to its maturation. Read More

Tags: Programmatic tech stack, ad-tech, Blog, mobile video, monetization, native video, outstream, outstream video, programmatic advertising, Programmatic Video, video, video header bidding, video player, smart video player, higher yield, native ads, programmatic video trends

Rendezvous with Industry Leaders - Will Richmond

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By admin on July 11, 2017
Will Richmond, editor and publisher of VideoNuze, shares his take on the future challenges of programmatic video such as fraud and viewability, as well as the risks and implications of the shifts in video consumption on the future of the adtech industry. Read More

Tags: ad-tech, Blog, mobile video, monetization, monetize video, native video, programmatic advertising, Programmatic Video, publishers, video, video industry, videonuze, viewer experience, programmatic video technology, programmatic publishers, industry influencer, OTT Devices, viewability, video consumption, TV ad spend, OTT, ad spend

Rendezvous with Industry Leaders- Sheryl Daija

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By admin on June 20, 2017
In an exclusive interview with Cedato, Sheryl Daija, Chief Strategy Officer of Mobile Marketing Association, shares her insights on the unique challenges of engaging mobile users through video advertising.  Read More

Tags: ad-tech, Blog, mobile video, monetization, monetize video, native video, programmatic advertising, Programmatic Video, publishers, video, video industry, videonuze, viewing experience, programmatic video technology, programmatic publishers, engaging mobile users, industry influencer, video strategy

Cedato welcomes new mobile video auto-play functionality on Android Chrome 53 and iOS 10 Safari

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By admin on October 6, 2016
Recent tweaks in Google Chrome 53 on Android and the launch of iOS 10 and the updated Safari browser have ushered in some welcoming changes in mobile video. Both Chrome and Safari are now enabling silent mobile video autoplay (while video with sounds will still require user ... Read More

Tags: android, autoplay, Blog, cedato, chrome, in place, ios10, marketers, mobile video, native video, operating system, programmatic, publishers, revenue, safari, video, video autoplay, video operating system, viewing experience

The Road to Dmexco – Part 3

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By admin on September 14, 2016
What has header bidding got to do with it? Outstream video advertising, known also as in-content or in-article, is trending heavily these days. Its popularity can be attributed to the seamless viewer experience, the contextual opportunity and its ability to generate revenue ... Read More

Tags: bidding, Blog, buffering, cedato, cpm, cpv, dmexco, forrester, header bidding, in-content, inventory, latency, mobile video, native video, outstream, pre-roll, programmatic, revenue, technology, video, video header bidding, viewer experience

The Road to Dmexco - Part 2

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By admin on August 25, 2016
What’s surprisingly missing at Dmexco this year? Read More

Tags: Blog, digital advertising, dmexco, saas, technology, video

The Road to Dmexco - Part 1

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By admin on August 11, 2016
Native video & header bidding to take center stage at Dmexco 2016 Read More

Tags: Blog, cedato, dmexco, header bidding, iab, monetization, native video, optimization, outstream, programmatic, video, video advertising

Why is Header Bidding Failing Video Advertising?

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By admin on August 9, 2016
Ron Dick, CEO, Cedato, discusses how marketers can overcome the pitfalls of video header bidding and increase customer engagement. Read More

Tags: Blog, header bidding, video, video advertising, video marketing, waterfall

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