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Rendezvous with Industry Leaders - Will Richmond

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By admin on July 11, 2017
Will Richmond, editor and publisher of VideoNuze, shares his take on the future challenges of programmatic video such as fraud and viewability, as well as the risks and implications of the shifts in video consumption on the future of the adtech industry. Read More

Tags: ad-tech, Blog, mobile video, monetization, monetize video, native video, programmatic advertising, Programmatic Video, publishers, video, video industry, videonuze, viewer experience, programmatic video technology, programmatic publishers, industry influencer, OTT Devices, viewability, video consumption, TV ad spend, OTT, ad spend

Rendezvous with Industry Leaders- Sheryl Daija

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By admin on June 20, 2017
In an exclusive interview with Cedato, Sheryl Daija, Chief Strategy Officer of Mobile Marketing Association, shares her insights on the unique challenges of engaging mobile users through video advertising.  Read More

Tags: ad-tech, Blog, mobile video, monetization, monetize video, native video, programmatic advertising, Programmatic Video, publishers, video, video industry, videonuze, viewing experience, programmatic video technology, programmatic publishers, engaging mobile users, industry influencer, video strategy

Cedato welcomes new mobile video auto-play functionality on Android Chrome 53 and iOS 10 Safari

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By admin on October 6, 2016
Recent tweaks in Google Chrome 53 on Android and the launch of iOS 10 and the updated Safari browser have ushered in some welcoming changes in mobile video. Both Chrome and Safari are now enabling silent mobile video autoplay (while video with sounds will still require user ... Read More

Tags: android, autoplay, Blog, cedato, chrome, in place, ios10, marketers, mobile video, native video, operating system, programmatic, publishers, revenue, safari, video, video autoplay, video operating system, viewing experience

The Road to Dmexco – Part 3

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By admin on September 14, 2016
What has header bidding got to do with it? Outstream video advertising, known also as in-content or in-article, is trending heavily these days. Its popularity can be attributed to the seamless viewer experience, the contextual opportunity and its ability to generate revenue ... Read More

Tags: bidding, Blog, buffering, cedato, cpm, cpv, dmexco, forrester, header bidding, in-content, inventory, latency, mobile video, native video, outstream, pre-roll, programmatic, revenue, technology, video, video header bidding, viewer experience

The Road to Dmexco - Part 2

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By admin on August 25, 2016
What’s surprisingly missing at Dmexco this year? Read More

Tags: Blog, digital advertising, dmexco, saas, technology, video

The Road to Dmexco - Part 1

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By admin on August 11, 2016
Native video & header bidding to take center stage at Dmexco 2016 Read More

Tags: Blog, cedato, dmexco, header bidding, iab, monetization, native video, optimization, outstream, programmatic, video, video advertising

Why is Header Bidding Failing Video Advertising?

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By admin on August 9, 2016
Ron Dick, CEO, Cedato, discusses how marketers can overcome the pitfalls of video header bidding and increase customer engagement. Read More

Tags: Blog, header bidding, video, video advertising, video marketing, waterfall

Cedato Tops the List of Best Video Players for Monetization

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By admin on July 20, 2016
AdNgin recently posted a deep comparative article covering the leading video platforms for monetization, placing Cedato on top of the list. Read More

Tags: adngin, Blog, cedato, flash, html5, monetization, video, video player

Mobile Video as the New Growth Engine (Mobile Beach Summit Presentation Video)

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By admin on July 6, 2016
We were proud to have the opportunity to speak about Mobile Video as the New Growth Engine at the Mobile Beach Conference in Odessa, one of the largest mobile marketing events in Eastern Europe. Thank you Clickky for the opportunity. Read More

Tags: Blog, mobile video, video

The Road to Programmatic Native Video

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By admin on July 6, 2016
Remember those days when programmatic and native video inhabited two separate sides of the planet? Well, technology is finally bridging the gap. Finally, we’re able to integrate a programmatic process with native video Read More

Tags: Blog, header bidding, native video, outstream, programmatic, video industry, videonuze, waterfall

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