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How to maximize revenue with the right video player

Yair Miranda
By Yair Miranda on July 25, 2017
What it takes to load, play and monetize The video player has come a long way. Ongoing improvements in standards, advanced integration and delivery technologies and the transition to html5 have all contributed to a spectacular leap in performance. And none too soon…  Read More

Tags: Programmatic tech stack, ad-tech, Blog, header bidding, monetization, native video, programmatic advertising, video, video header bidding, video player, VPAID, smart video player, higher yield

Rendezvous with Industry Leaders - Will Richmond

admin
By admin on July 11, 2017
Will Richmond, editor and publisher of VideoNuze, shares his take on the future challenges of programmatic video such as fraud and viewability, as well as the risks and implications of the shifts in video consumption on the future of the adtech industry. Read More

Tags: ad-tech, Blog, mobile video, monetization, monetize video, native video, programmatic advertising, Programmatic Video, publishers, video, video industry, videonuze, viewer experience, programmatic video technology, programmatic publishers, industry influencer, OTT Devices, viewability, video consumption, TV ad spend, OTT, ad spend

Spotlight on VPAID – Interactivity, measurement and beyond

Tomer Leicht
By Tomer Leicht on July 3, 2017
Almost every ad techie or data scientist shares horror stories about VPAID. VPAID affecting performance, VPAID triggering timeouts, VPAID leading to misuse. No matter how hard you try to engineer a fast-loading video, no matter how much energy is vested into its optimization, ... Read More

Tags: Programmatic tech stack, ad-tech, Blog, header bidding, monetization, native video, programmatic advertising, VAST 4.0, video, video header bidding, VPAID

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