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How can publishers make the most of Programmatic video within the Private Marketplace?

Yair Miranda
By Yair Miranda on May 17, 2017
It’s a chaotic scene in the publisher video marketplace; advertisers are demanding more transparency, market gorillas - Facebook and Google are flexing more muscle and delays in video ad delivery are driving down monetized video views. Nevertheless, video is everywhere and video ... Read More

Tags: Programmatic tech stack, ad-tech, Blog, header bidding, monetization, monetize video, native video, programmatic advertising, Programmatic Video, publishers, video, programmatic video technology, private marketplace, publishers pmp, programmatic publishers

To build or not to build? The publisher’s video monetization dilemma

Dvir Doron
By Dvir Doron on May 8, 2017
High profile publishers are increasingly calling the shots. Having the budgetary clout and in-house expertise, they are well positioned to secure increasingly better ad-tech solutions. The rest of the publisher market place including many powerful players, are not so fortunate. ... Read More

Tags: Programmatic tech stack, ad-tech, Blog, header bidding, monetization, monetize video, native video, programmatic advertising, Programmatic Video, publishers, video, programmatic video technology

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