7 publisher best practices for programmatic video growth

Dvir Doron
By Dvir Doron on March 29, 2017
The perception of programmatic video has changed dramatically over the past year. Cast into the bottom of the barrel, as a solution for unsold inventory, programmatic has evolved into a premier Marketplace for video transactions. Read More

Tags: Programmatic tech stack, ad-tech, Blog, header bidding, monetization, native video, programmatic advertising, video, video header bidding, programmatic IO

The missing puzzle piece in Facebook’s header bidding

Dvir Doron
By Dvir Doron on March 23, 2017
Facebook’s recent announcement on the integration of header bidding into its Audience Network is noticeably missing a key consideration.  Read More

Tags: ad-tech, Blog, header bidding, monetization, native video, video, video header bidding, MWC17, Mobile world congress, facebook, facebook header bidding

MWC spotlight on Video

Dvir Doron
By Dvir Doron on March 1, 2017
Is the mobile economy embracing programmatic video? Read More

Tags: ad-tech, Blog, header bidding, monetization, native video, video, video header bidding, MWC17, Mobile world congress

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