The Road to Dmexco - Part 2

By admin on August 25, 2016
What’s surprisingly missing at Dmexco this year? Read More

Tags: Blog, digital advertising, dmexco, saas, technology, video

The Road to Dmexco - Part 1

By admin on August 11, 2016
Native video & header bidding to take center stage at Dmexco 2016 Read More

Tags: Blog, cedato, dmexco, header bidding, iab, monetization, native video, optimization, outstream, programmatic, video, video advertising

Why is Header Bidding Failing Video Advertising?

By admin on August 9, 2016
Ron Dick, CEO, Cedato, discusses how marketers can overcome the pitfalls of video header bidding and increase customer engagement. Read More

Tags: Blog, header bidding, video, video advertising, video marketing, waterfall

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